Why? You ask. Well, having recently received an email, the fact that it was spam is beside the point, asking me whether I wanted to ‘insure my home alarm system was 100% functional’ we at Write House lost the plot.
The irony of this is that if the sentence had read ‘do you want to insure your home alarm system?’ We’d have no need to produce this blog series, but the fact that it has happened has convicted us to take action, for the sake of the world.
As another point of note the fact that we don’t have an alarm system should also be made clear (for any aspiring burglars out there that does not mean we don’t have some form of security, before you get any ideas!)
So here it is, Ensure vs. Insure – Where to use your copywriting correctly:
Ensure – dictionary definition – ‘make certain that (something) shall occur or be the case.’
Incorrect usage – In order to insure the safety of passengers in your vehicle encourage them to wear a seatbelt.
Correct usage - In order to ensure the safety of passengers in your vehicle encourage them to wear a seatbelt.
Insure – dictionary definition – ‘arrange for compensation in the event of damage to or loss of (property), or injury to or the death of (someone), in exchange for regular advance payments.’
Incorrect usage – If you live in an area prone to flooding, you may want to ensure your home in the event of flood damage.
Correct usage - If you live in an area prone to flooding, you may want to insure your home in the event of flood damage.
Hire the Write House copywriting service today. We specialise in creating captivating and compelling copy for websites, press releases, articles, social media and blogs.
We also cover a range of specialist topics including:
• Immigration law
• International real estate
• Human Resources
Visit the official Write House website – www.writehouse.co.uk – you can also find us on Facebook and follow us on Twitter @WriteHouseUK